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I am a travel agency

Find tour operators, sign distribution deals, build new B2B routes.

Overview

Travel agencies — independent or in a network — use tourism fairs to refresh contracts, discover new destinations, find DMCs, and negotiate yearly rates. The right fair depends on your client mix (outbound/inbound) and your top-selling regions.

Why it matters

Fairs are still the fastest way to meet 30+ suppliers in 3 days, get exclusive rates, and benchmark competitors. Pre-booked B2B meetings convert 5–10x better than cold emails sent during the year.

Recommended fairs

B-Travel Barcelona
🇪🇸 Spain

B-Travel Barcelona

Barcelona's reference fair for the travel community and inspiration.

Annual — spring (verify on official site)
Barcelona · Fira Barcelona Montjuïc
Verify dates on official site
View details

Main opportunities

  • Negotiate annual contracts with hotels, DMCs and receptive operators.
  • Discover new destinations to add to your catalog before competitors.
  • Build Morocco–Spain–France–UK B2B routes (cultural circuits, diaspora packages).
  • Find tech partners (booking engines, dynamic packaging, AI itinerary tools).
  • Meet airlines for group rates and FAM trips.

How to prepare

  • 1.List your 3 highest-margin products and target suppliers that strengthen them.
  • 2.Book B2B meetings 4–6 weeks before the fair via the official platform.
  • 3.Prepare a one-pager with sales volume, top markets and contact details.
  • 4.Bring printed rate requests so suppliers can quote on the spot.
  • 5.Reserve 2 hours per day to walk the floor without meetings — the best deals come from random conversations.

Practical tips

  • Wear comfortable shoes — IFEMA, Porte de Versailles and ExCeL are huge.
  • Use LinkedIn the day before to confirm every meeting.
  • Send personalized follow-ups within 48 hours of the fair closing.

Related guides

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