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How to prepare before visiting a tourism fair

Anyone visiting their first or fifth fair.

The 4 weeks before a fair determine 80% of your results. Most attendees waste this time. Use it deliberately.

Practical steps

  1. 14–6 weeks before: download the exhibitor list and shortlist 30 priority booths.
  2. 24 weeks before: send personalized meeting requests via the official platform.
  3. 33 weeks before: print and order all marketing materials.
  4. 42 weeks before: rehearse your pitch with 3 friends and time it.
  5. 51 week before: confirm every booked meeting via LinkedIn.
  6. 6Day before: scout the venue map, plan your daily walking route.

Checklist

  • 30 target booths identified
  • 20+ meetings booked
  • One-pager printed (50 copies)
  • Pitch under 30 seconds
  • Calendar QR ready
  • All meetings reconfirmed
  • Backup outfit for day 2
  • Water bottle + snacks

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