FITUR Madrid
One of the world's leading international tourism trade fairs.
Travelling from Morocco to FITUR Madrid 2027?
Plan your visit from Morocco: official tickets, accommodation, how to reach IFEMA and ideas to make the most of your stay in Madrid.
Visiting FITUR from Morocco
Buy tickets only on the official IFEMA / FITUR website to avoid third-party fees.
FITUR opens to the general public on 23 and 24 January 2027 (Saturday–Sunday).
Direct flights from Casablanca, Tangier, Marrakech and Rabat to Madrid–Barajas. Check airline websites for current schedules and visa requirements for Spain (Schengen).
Metro Line 8 connects Madrid–Barajas airport with Feria de Madrid (IFEMA) in about 12 minutes. Taxis and Cabify are also widely available.
Stay near Feria de Madrid, Avenida de América or the airport area for quick access. The city centre (Gran Vía, Sol) requires a longer metro ride but offers more nightlife and dining.
Carry your passport with valid Schengen visa, travel insurance and printed/digital tickets. Always verify dates, prices and requirements on the official FITUR, IFEMA and consulate websites.
FITUR for Moroccan professionals
Register as a trade visitor on the official FITUR site to access the B2B days (20–22 January 2027) and the matchmaking platform.
Pre-book meetings via the official platform: tour operators, DMOs, hotel chains and tech providers. Prioritise pavilions of Morocco, Spain, France and Latin America.
Prepare a 30-second pitch in Spanish, French and English, a one-page PDF, printed and digital cards, and a follow-up calendar for the two weeks after FITUR.
Agencies, hotels, destinations and tourism projects from Morocco can build Spain–Morocco corridors, diaspora travel offers, halal and cultural tourism partnerships.
Make the most of your trip to Madrid
Complete your FITUR visit by discovering Madrid with bookable experiences.
Who should attend
Tour operators, travel agencies, national tourism boards, hoteliers, destination marketers, tech startups, investors, journalists and — on public days — travelers.
Why it matters
FITUR is the global meeting point for the entire tourism value chain. Strong B2B days, a dedicated innovation area (FiturNext, FiturTechY), and direct access to ministries and national tourism organizations.
Main opportunities
Sign new distribution deals, meet DMOs, pitch to investors, find partners for Spain–Morocco–Latin America corridors, showcase travel apps and tech.
Preparation checklist
Pre-book B2B meetings via the official platform, prepare a 30-second pitch, bring printed and digital cards, plan one full day for innovation halls, book hotels in October.
Useful for Morocco connections
Morocco has one of the largest African pavilions at FITUR. Excellent venue for Spanish–Moroccan tourism partnerships and diaspora travel projects.
Practical notes
Metro: Feria de Madrid (Line 8). Stay near Avenida de América or airport hotels. Wear comfortable shoes — halls are huge.
Dates, venues and registration may change. Always verify on the official event website before booking travel, hotels or stands.