FITUR Madrid
One of the world's leading international tourism trade fairs.
Who should attend
Tour operators, travel agencies, national tourism boards, hoteliers, destination marketers, tech startups, investors, journalists and — on public days — travelers.
Why it matters
FITUR is the global meeting point for the entire tourism value chain. Strong B2B days, a dedicated innovation area (FiturNext, FiturTechY), and direct access to ministries and national tourism organizations.
Main opportunities
Sign new distribution deals, meet DMOs, pitch to investors, find partners for Spain–Morocco–Latin America corridors, showcase travel apps and tech.
Preparation checklist
Pre-book B2B meetings via the official platform, prepare a 30-second pitch, bring printed and digital cards, plan one full day for innovation halls, book hotels in October.
Useful for Morocco connections
Morocco has one of the largest African pavilions at FITUR. Excellent venue for Spanish–Moroccan tourism partnerships and diaspora travel projects.
Practical notes
Metro: Feria de Madrid (Line 8). Stay near Avenida de América or airport hotels. Wear comfortable shoes — halls are huge.
Dates, venues and registration may change. Always verify on the official event website before booking travel, hotels or stands.