Business guides
Practical, step-by-step playbooks for choosing fairs, preparing visits and turning meetings into business.
Which tourism fair should I attend first?
If you have never attended a tourism fair, do not start with the biggest. Pick one that matches your immediate goal and your geography. The best 'first fair' is the one closest to your main market — you will learn the format, build confidence, and avoid wasting money on intercontinental travel.
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How to prepare before visiting a tourism fair
The 4 weeks before a fair determine 80% of your results. Most attendees waste this time. Use it deliberately.
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What to bring to a B2B tourism fair
A well-prepared bag separates pros from amateurs. The list below is battle-tested across FITUR, IFTM, WTM and TIS.
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How to contact exhibitors before the fair
Cold-walking up to a busy booth on day 2 is the worst way to start a relationship. Pre-booked meetings have a 5–10x higher success rate.
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WhatsApp message to ask for a meeting
WhatsApp works well in the MENA region and Spain for direct, fast contact — but only with the right tone. Keep it short, professional, and add value before asking.
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How to present your tourism business in 30 seconds
A clear 30-second pitch is your most valuable fair asset. It must answer: who you are, what you do, who you do it for, and what makes you different. Nothing else.
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How to follow up after a fair
80% of attendees never follow up. The 20% who do capture 80% of the value. Speed matters more than perfection.
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How to turn fair contacts into business opportunities
Contacts are not customers. The conversion path from a fair business card to a signed contract usually takes 3–9 months. Plan for it.
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How small businesses can benefit from fairs without a stand
A stand at FITUR or WTM costs €5,000–50,000+. A visitor pass costs €30–80. With smart preparation, a single visitor can outperform a small stand.
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How cities can use tourism fairs to promote themselves
Most city stands look identical: posters, brochures, a screen. The cities that win bring product, data and relationships — not just decoration.
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How tourism apps can be presented to agencies and destinations
Tourism apps fail at fairs when they show technology instead of outcomes. Buyers (DMOs, hotels, agencies) care about visitors, satisfaction and revenue — not your tech stack.
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