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How small businesses can benefit from fairs without a stand
Small hotels, guides, restaurants, artisans, local shops — without budget for a stand.
A stand at FITUR or WTM costs €5,000–50,000+. A visitor pass costs €30–80. With smart preparation, a single visitor can outperform a small stand.
Practical steps
- 1Buy a visitor pass and book 15–20 meetings in advance.
- 2Reserve a meeting space at a nearby café or hotel lobby for private chats.
- 3Print premium one-pagers with a clear offer and QR codes — no need for a booth.
- 4Co-market: partner with a destination or larger company that has a stand and ask to be mentioned.
- 5Attend after-hours events — that's where 50% of real deals start.
Checklist
- Visitor pass
- 15–20 meetings pre-booked
- Premium one-pager printed
- Café meeting spot reserved
- After-hours events identified