Practical guides for tourism professionals.
Start with IFTM Top Resa Paris (broadest contracting season), then add FITUR Madrid for global exposure. If you sell experiences, consider B-Travel Barcelona for direct consumer contact. Avoid heavy investment until you have a clear product.
MOTTEX Casablanca (home market), FITUR Madrid (Latin + European buyers), IFTM Paris (French outbound), WTM London (UK & global). Add SMAP Immo Paris if your offer fits diaspora real-estate–linked travel.
FITUR (regional and city pavilions), TIS Seville (smart destination grants and tech buyers), B-Travel Barcelona (Catalonia consumer reach).
TIS Seville (#1 for Europe), FiturTechY zone at FITUR Madrid, WTM London Travel Tech. Apply early to startup villages.
1) Set 3 measurable goals. 2) Pre-book meetings via the official platform 4–6 weeks ahead. 3) Prepare a 30-second pitch + one-pager in the local language. 4) Print + digital business cards (QR). 5) Block 2 hours per day to walk halls without meetings.
Power bank, comfortable shoes, breath mints, business cards (200+), printed rate sheet, water bottle, a small giveaway, and a Calendly QR link to book follow-ups on the spot.
Use the official exhibitor list, send personalized LinkedIn messages, and propose a clear 15-minute slot. Reference one specific fact about their booth/company. Avoid mass messages.
Day 0: define ICP. Day 1–3: 8 quality meetings/day, log everything. Day +2: send personalized follow-up emails referencing your conversation. Day +14: propose a concrete pilot or contract. Day +30: review ROI per meeting.