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How to follow up after a fair
Anyone who attended a fair — exhibitor or visitor.
80% of attendees never follow up. The 20% who do capture 80% of the value. Speed matters more than perfection.
Practical steps
- 1Within 24 hours: connect on LinkedIn with a 1-line personal note for every contact.
- 2Within 48 hours: send a personalized email referencing your specific conversation.
- 3Within 7 days: send the promised document/proposal/contract draft.
- 4Within 14 days: propose a concrete next step (call, pilot, FAM trip).
- 5Within 30 days: send one final 'gentle nudge' — then move on.
Checklist
- Contact list exported from CRM/notebook
- LinkedIn requests sent (24h)
- Personalized emails sent (48h)
- Proposals sent (7d)
- Next-step calls booked
Follow-up email template
Subject: Great to meet at [Fair] — [your topic] Hi [Name], It was a pleasure meeting you at [Fair] on [day]. As discussed, [one specific thing you talked about]. As promised, I'm attaching [document]. Concretely, I'd suggest the next step would be [specific proposal — a call, a pilot, a contract]. Are you available for 20 minutes on [date 1] or [date 2]? Best regards, [Name] [Calendar link]