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How cities can use tourism fairs to promote themselves
Municipalities, regional tourism offices, destination promoters.
Most city stands look identical: posters, brochures, a screen. The cities that win bring product, data and relationships — not just decoration.
Practical steps
- 1Define your angle: gastronomy, MICE, sustainable, film, sport, cultural — pick ONE.
- 2Bring 3 packaged itineraries operators can resell from day 1.
- 3Coordinate with hotels, restaurants and guides — let them man the booth.
- 4Invite 5 international journalists at fixed times with a curated experience.
- 5Apply to smart-destination grants on the spot at TIS Seville.
- 6Publish a daily LinkedIn update from the fair to multiply visibility.
Checklist
- Single angle defined
- 3 itineraries packaged
- Local partners on-site
- Press kit ready
- Grant applications drafted
- Daily content plan