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How tourism apps can be presented to agencies and destinations

Travel-tech founders and tourism app builders.

Tourism apps fail at fairs when they show technology instead of outcomes. Buyers (DMOs, hotels, agencies) care about visitors, satisfaction and revenue — not your tech stack.

Practical steps

  1. 1Lead with one outcome metric (e.g., '+18% time on site for guests using our audio guide').
  2. 2Demo offline — Wi-Fi at fairs is unreliable.
  3. 3Show a 90-second screen recording with subtitles, then offer the live demo.
  4. 4Bring 2 case studies with named clients and concrete results.
  5. 5Have a clear pricing menu: SaaS, white-label, one-time setup.
  6. 6Calendar QR for instant pilot kickoff calls.

Checklist

  • Offline demo ready
  • 90s video with subtitles
  • 2 named case studies
  • Pricing one-pager
  • Pilot proposal template

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