🇫🇷 France
IFTM Top Resa Paris
France's leading B2B trade show for leisure, business travel, MICE and groups.
15–17 September 2026
Paris · Paris Porte de Versailles
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I am a tour guide or experience creator
Sell cultural routes, work with agencies, build a personal brand.
Overview
Local guides and experience creators are the most underserved profile at tourism fairs. With the right preparation, a single guide can sign multi-year contracts with European agencies and become the preferred local partner.
Why it matters
Demand for authentic, story-led experiences is exploding (Airbnb Experiences, GetYourGuide, Viator). Agencies need reliable local partners who can sell in EN/ES/FR — not just provide a service in Arabic.
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🇲🇦 Morocco
STTM — Salon de Transport Touristique au Maroc
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View detailsMain opportunities
- →Sign exclusivity deals with mid-size European agencies for your city/region.
- →List on global experience marketplaces with better commission terms.
- →Build private MICE programs (DMC subcontracting).
- →Create themed routes: Jewish heritage, Berber culture, gastronomy, photography.
- →Sell self-guided audio tours as a passive revenue stream.
How to prepare
- 1.Prepare a printed 2-page menu of routes with prices in EUR per person and per group.
- 2.Bring a QR code linking to a 60-second video of you guiding live.
- 3.Have references / testimonials in EN, ES, FR.
- 4.Carry a credit-card reader (SumUp, Stripe Terminal) — agencies test it.
- 5.Pre-book 5 priority meetings with operators that already sell your destination.
Practical tips
- • Dress one notch above casual — agencies are buying YOU.
- • Follow up with a calendar invite, not just an email.
- • Offer the first FAM trip free for serious agencies.
Related guides
How to present your tourism business in 30 seconds
A clear 30-second pitch is your most valuable fair asset. It must answer: who you are, what you do, who you do it for, and what makes you different. Nothing else.
How small businesses can benefit from fairs without a stand
A stand at FITUR or WTM costs €5,000–50,000+. A visitor pass costs €30–80. With smart preparation, a single visitor can outperform a small stand.
How to follow up after a fair
80% of attendees never follow up. The 20% who do capture 80% of the value. Speed matters more than perfection.
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