🇪🇸 Spain
FITUR Madrid
One of the world's leading international tourism trade fairs.
21–25 January 2026 (FITUR 2027: 20–24 January 2027)
Madrid · IFEMA Madrid
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I am an investor
Tourism real estate, hospitality, travel-tech, diaspora opportunities.
Overview
Tourism is one of the largest economic sectors in Morocco, Spain, France and the UK. Investment opportunities span hospitality assets, branded residences, travel-tech, MICE infrastructure, and the fast-growing diaspora and second-home market.
Why it matters
Fairs are where deal pipelines form. SMAP Immo Paris alone connects 100+ developers with the Moroccan diaspora. FITUR investment forum and TIS Seville are top picks for tourism-tech and infrastructure deals.
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Main opportunities
- →Hospitality: branded residences, boutique hotels, glamping in Morocco/Spain.
- →Real estate: diaspora second homes, retirement tourism (Costa del Sol, Marrakech, Agadir).
- →Travel-tech: pre-seed to Series A in AI itinerary, smart-destination, audio-guide platforms.
- →MICE infrastructure: convention centers in tier-2 cities.
- →Sustainable tourism: eco-lodges, regenerative agriculture + agritourism.
How to prepare
- 1.Define ticket size, sector and geography before the fair — vague investors get ignored.
- 2.Read the previous edition's winners' list and follow up with them.
- 3.Schedule 1:1 dinners with 5 priority targets — more useful than 50 booth visits.
- 4.Bring NDA templates ready to sign on the spot.
Practical tips
- • Use the press lounge — best networking for journalists, founders and execs.
- • Always ask: 'Who else should I meet here?' — fastest way to expand the network.
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