🇲🇦 Morocco
MOTTEX — Salon Marocain du Voyage et du Tourisme
The Moroccan reference fair for travel, tourism and the local market.
13–15 October 2026
Casablanca · Office des Foires et Expositions de Casablanca
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I run a local tourism business
Restaurants, taxis, shops, artisans — get visible in tourist routes.
Overview
Restaurants, taxis, artisans, small museums, riads and family shops rarely attend big fairs — but they benefit massively when they appear in agency routes, hotel guest recommendations and city apps. The strategy is to plug into existing distribution, not pay for a stand.
Why it matters
Hotels and agencies are constantly looking for trusted local recommendations. A single hotel concierge can send 5–20 guests per week to the right restaurant or artisan. Visibility in city apps multiplies this without commission costs.
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View detailsMain opportunities
- →Get listed in city tourism apps and audio guides.
- →Become an official partner of nearby hotels and riads.
- →Offer agency commissions: 10–15% on bookings, 5% on retail.
- →Translate your menu / catalog into EN, ES, FR — instantly upgrades perception.
- →Create an experience: cooking class, workshop, tasting — easier to sell than a meal.
How to prepare
- 1.Print bilingual flyers with QR to Google Maps and WhatsApp booking.
- 2.Set up a Google Business profile with photos, hours, and replies in EN.
- 3.Prepare a one-pager with commission terms for agencies and hotels.
- 4.Visit local fairs (MOTTEX) as a visitor first — networking is enough.
- 5.Build relationships with 5 nearby hotels — they are your closest distribution.
Practical tips
- • Accept card payments — international visitors won't carry cash.
- • Train one staff member to speak basic English fluently.
- • Always say yes to a free tasting for journalists or tour guides.
Related guides
How small businesses can benefit from fairs without a stand
A stand at FITUR or WTM costs €5,000–50,000+. A visitor pass costs €30–80. With smart preparation, a single visitor can outperform a small stand.
How to present your tourism business in 30 seconds
A clear 30-second pitch is your most valuable fair asset. It must answer: who you are, what you do, who you do it for, and what makes you different. Nothing else.
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