B-Travel Barcelona
Barcelona's reference fair for the travel community and inspiration.
Who should attend
Travel agencies, hoteliers, tour operators, transport companies, destinations and consumer travelers seeking inspiration.
Why it matters
Strong consumer footprint in Catalonia, ideal to test destination storytelling for the Spanish-speaking market.
Main opportunities
Direct sales, brand awareness, retail agency partnerships and destination presentations.
Preparation checklist
Bring brochures in Spanish and Catalan. Prepare a small giveaway. Plan tastings or live demos to attract foot traffic.
Useful for Morocco connections
Strong direct flights Barcelona–Morocco; excellent for promoting northern Morocco and short-break products.
Practical notes
Easy access via Plaça Espanya. Combine with city tourism networking events.
Dates, venues and registration may change. Always verify on the official event website before booking travel, hotels or stands.