Morocco opportunities
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Morocco at FITUR Madrid
How Moroccan agencies, hotels, regions and startups can leverage FITUR.
Morocco operates one of the largest African pavilions at FITUR. Beyond the official ONMT presence, independent agencies, riads, regions and travel-tech can co-exhibit, run press meetings or attend as visitors to meet 800+ destinations and 7,000+ exhibitors. FITUR's Spanish, Latin American and European reach makes it ideal for Morocco-Spain corridor and diaspora-targeted products.
Action checklist
- Apply to share the ONMT pavilion 5–6 months in advance.
- Pre-book meetings with Spanish tour operators (TUI España, Iberia, B the travel brand).
- Target FiturNext (sustainability) and FiturTechY (innovation) zones for Moroccan startups.
- Plan a press lunch — Spanish travel media is highly active during FITUR.
Related fairs
Useful for
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