🇫🇷 France
b2c
Salon Mondial du Tourisme Paris
France's leading consumer travel fair — direct access to French travelers.
Annual — March (verify official site)
Verify on official website
Paris Porte de Versailles
Paris, France
Destination promotion
Travel agencies & tour operators
Who should attend
French families, individual travelers, journalists, tourism boards, hotels and small DMCs.
Why it matters
Excellent for destination promotion to consumers and lead capture for the next booking season.
Main opportunities
Brochure distribution, direct sales, mailing list growth, regional tourism storytelling.
Preparation checklist
Use big visuals, prepare a free draw to capture emails, train staff in French.
Useful for Morocco connections
Top fair to push Moroccan riads, desert tours and family experiences to French consumers.
Practical notes
Same venue as IFTM but very different audience — B2C focus.
Dates, venues and registration may change. Always verify on the official event website before booking travel, hotels or stands.